Highways Surfacing Ltd, as it was previously known, had experienced significant growth during its first ten years,
through its excellent reputation.
By 2006, the business had outgrown its original branding and needed
a new image that would send the right messages to the market about the business and its expanded capabilities. This new
image had to be one of a credible business, with the evidence and track record to back this up in order to attract and win
contracts now as a main contractor.
Cognoscenti
worked with the business to create this image and communicate it to its key clients.
